Embracing change is good. If you remain true to yourself.

We are proud of our history and past achievements. But we’re equally excited by what lies ahead. We are combining our heritage with the future – and synthesising the best of yesterday with the best of tomorrow. That’s the only way to create innovative products that are Grundig through and through.

Years 1985-1994





1985: The innovative ATTS-System (Auto Tape Time Select) is introduced for the newest generation of video recorders for real-time display of the tape position.

A satellite TV receiver is presented for the first time at the International Radio and Television Exhibition, which enables direct reception from television satellites.




1986: Grundig brings the first mass-produced colour television in the world with 100 Hertz technology onto the market. Thanks to this technology, flickering on large screens is a thing of the past. Screens become larger: the two "Jumbo" large-screen TV sets have a screen diagonal of 95 and 82 centimetres. Both product ranges become best-sellers with long waiting times for delivery.





1987: With a new and unusual hi-fi range, Grundig sets new standards in the high-quality sector. Fine Arts by Grundig is both the expression of a new philosophy and the name of two product series.

For the first time Grundig presents an RDS (Radio Data System) car radio with a removable control panel for theft protection.






1988: The Grundig Fachhandels Initiative (GFI), or specialist trade initiative, is created in order to support the productivity of small and medium-sized specialist dealers against big business.

The second generation of 100 Hz colour televisions - Monolith 70-100 HDQ - is launched.

Grundig contributes to the European research project "Eureka 95", the aim of which is to develop a compatible HDTV standard, with a 12 MHz video recorder on a VHS basis and a 100 Hz HDTV converter.





1989: 8.12.1989 Company founder Dr. Max Grundig dies at the age of 81.

The VS 680 VPT Professional Line video recorder is a high-end appliance with many extras: S-VHS, TOP text programming and numerous other features for post-editing and digital accessory functions. The VS 680 VPT is the first S-VHS video recorder to be "Made in Germany".

Grundig sets new standards in design, too. Two car radios and an exclusive colour TV set are launched in the modern "Porsche" design.





1990: A new item is introduced to the product range: a stereo TV set with built-in satellite TV receiver.

Grundig becomes involved in the development of a new terrestrial digital radio system, called Digital Audio Broadcasting or DAB for short.





1991: Grundig joins the market for telephony equipment and presents the cordless Telephone TS-980.

A new chapter in television technology begins at the International Radio and Television Exhibition. It becomes possible to transmit television signals in the new 16:9 picture format. Until now, all television signals have been in the 4:3 format.
The Monolith 169-92 and Cinema 169-142 appliances are fitted with this new technology.

At the same time Grundig introduces the hotel communication system ASIS, which provides guests with service, security, entertainment and information around the clock.




1992: With ATS euro plus, Grundig introduces a easy-to-use system for automatic channel search and memory storage on TV sets. All channels are searched for and stored in the memory according to a priority list.




1993: The Megatron Concept for TV sets is first put into use. The most important innovation is the dust-free, low reflection screen, which offers excellent picture definition thanks to a dynamic focus, picture quality rich in contrast and colour, and a high level of light efficiency.

The first PALplus television set is presented.




1994: Following its debut in 1993, the PALplus TV model now goes into standard production in 16:9 format. The project is in cooperation with Texas Instruments. No fewer than 16 of 23 patents go into Grundig's possession.

Grundig has a global first: a wireless hi-fi combination, for which signals are transmitted by infra-red command.

Grundig also does pioneering work in the field of DAB technology, and presents the first DAB pilot receiver.